I’m a commercial director specializing in things that make people smile.
This is a spot I made for my agency, Umault. I spent about 2 weeks constructing a spaceship set in my basement and synced up this shoot with the tail end of a commercial I was on, so I was able to use an Alexa with Arri Master Anamorphics.
The actual spot was made in around 35 minutes because my talent (my kids) nailed it all on the first try. The spot kinda blew up on Reddit and there were so many comments asking for a behind-the-scenes, I made this walkthrough video.